Designed by Kevin Craft. He graduated Magna Cum Laude with a BFA in Graphic Design from Savannah College of Art and Design.
I wanted to design a set of hair products for men of the modern day greaser, Rockabilly subculture. The packaging needed to appeal to both American and International buyers and be both vintage and modern to set it apart from competitors.
The trick was to keep it vintage but also modern and looking towards the future. I used a color combination that would appeal to both American and international buyers. The boxes are all designed to reflect matchstick boxes of the 1950's. There is a black varnish on the inside of the black boxes to reflect the thick, pompadours Rockabilly culture. Hierarchy was applied using different types of birds for different degrees of thickness for the pomade and other hair products. Different copy writing was applied to the backs of the boxes depending on the products.
The packaging matches the coolness of the products.
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